June 3, 2010

Its Time For James Bond, Not Walter Mitty

In today’s world of instant celebrity, the thought of any one of us hitting the newspaper headlines isn’t perhaps as unusual as it once was. If we go back sixty years to The Secret Life of Walter Mitty, a short story written by James Thurber, which became a 1947 film starring Danny Kaye, the idea of having an alter ego, or fantasy life, was seen as deviant and bizarre. Mitty imagined himself in such diverse roles as a fighter pilot, a surgeon, even a killer. Larger than life actors Jim Carrey, Mike Myers and Sacha Baron Cohen have all reportedly shown an interest in starring in a remake of this particular film.

Times and attitudes seem to have changed, where the media focus on celebrity and numerous reality TV shows has catapulted many very ordinary people to superstardom. Gone is the stigma attached to having a fantasy life. The time for self-promotion is definitely here, and for those erstwhile James Bonds amongst us, now is the opportunity to get your name up in lights.

Personalised newspapers provide the perfect solution to finding birthday gifts, for those larger than life characters we want to be. Whether they have aspirations of being a racing driver, an international footballer, or a superspy, our friend or family member’s identities can be interlaced with news articles of the day, to make their position within that story seem utterly believable. We at Inthepaper provide personalised gifts, which can turn a Walter Mitty into a James Bond in the twinkling of an eye.

May 15, 2010

The Art Of Self Promotion

If you ask yourself to think of a great self-promoter, someone like Mohammad Ali would come to mind almost immediately. However if we went around saying ‘I’m the greatest’, then we would not be taken too seriously and the term ‘braggart’ comes to mind. So what was it about Ali who unashamedly promoted himself and his achievements yet at the same time was adored by the public?

You could say that what he purported to be true and the actual truth were not too far away from each other. In fact many people still consider him to be the greatest boxer in history. The boxing profession is full of self promoters, yet none touched the public’s heart like Mohammad Ali.

So how do the ordinary mortals amongst who haven’t the talent and charisma of Ali set out to self promote? What can we learn from him? He was certainly a unique human being, so perhaps branding ourselves as unique in a particular field is a good place to start.

For gift ideas with a difference, why not treat your loved one with a personalised newspaper to show what traits you admire about them?  You can fill them with confidence and show them how much they are admired.

Personalised newspapers make wonderful birthday presents. Why not use these personalised gifts to spell out their good points from your own point of view or even theirs; the articles can be edited as much as you like. We at In The Paper provide the perfect birthday gifts for everyone

Please note that it is difficult to reproduce the authenticity of the newspaper and its layout online. Our newspapers are virtually indistinguishable from mainstream tabloids (320mm x 380mm).