If you ask yourself to think of a great self-promoter, someone like Mohammad Ali would come to mind almost immediately. However if we went around saying ‘I’m the greatest’, then we would not be taken too seriously and the term ‘braggart’ comes to mind. So what was it about Ali who unashamedly promoted himself and his achievements yet at the same time was adored by the public?
You could say that what he purported to be true and the actual truth were not too far away from each other. In fact many people still consider him to be the greatest boxer in history. The boxing profession is full of self promoters, yet none touched the public’s heart like Mohammad Ali.
So how do the ordinary mortals amongst who haven’t the talent and charisma of Ali set out to self promote? What can we learn from him? He was certainly a unique human being, so perhaps branding ourselves as unique in a particular field is a good place to start.
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